When God Shifts Seasons

Ye yourselves bear me witness, that I said, I am not the Christ, but that I am sent before him. He that hath the bride is the bridegroom: but the friend of the bridegroom, which standeth and heareth him, rejoiceth greatly because of the bridegroom's voice: this my joy therefore is fulfilled. He must increase, but I must decrease. (John 3:28-30)

John the Baptist’s ministry aimed to transform the entire nation. Crowds gathered, God’s power was evident through him, and his sermons were discussed everywhere. However, John had a revelation he lived by: his season was ending, and Jesus’ was beginning. Understanding this kept him from comparing, complaining, or trying to compete with Jesus or other ministries. He knew his purpose and his season.

John teaches us the importance of knowing your assignment. He understood he wasn’t Jesus and that his role was to prepare the way. John was confident in his ministry even if it meant stepping out of the spotlight. In a world obsessed with platforms and visibility, John shows us a better way.

Jesus’ cousin John’s heart is revealed in his last phrase of verse 30: “He must increase, but I must decrease.” Decrease meant less self-importance, ego, and attention. Increase meant more Jesus, more power, and more possibilities for the kingdom. Decrease isn’t punishment from God; it’s a way to realign you to walk in peace and power.

Practical Application

Ask God, “Where am I increasing wrongly, and where must I decrease?” Are there areas of your life where you are seeking attention, appreciation, and applause, but God has called you to step back, support, and serve? Follow where the Holy Spirit guides you.

John 1:20; Malachi 4:5